The "Strive for 5" committee drafted a survey for local consumers and businesses. This survey provided the basis for the "Strive for 5" Campaign by gathering vital data on the perceptions of local shopping and spending as well as perceived positives and negatives regarding the local business atmosphere. Tracking will continue following the completion of the campaign through a follow-up survey of consumers and businesses as well as through the number of partner individuals, businesses and organizations who utilize the campaign’s theme and logo in their own local advertising and marketing strategies. Here are the results of the survey: